iSYS DAYS
2026
Bjorn Moen
On stage:
Mads Kaggestad
Anne Marie Brady
Kari Sofie Bjornsen
Sveinung Rotevatn
C.G. Hanson
Tommy Ringnes
Magne Supphellen
08:30 - 09:00 - Registration/mingling
09:00 - 09:05 - Welcome, Petter Engebretsen - iSYS
Section: Environmental data requirements, just nonsense or a necessity?
09:05 - 09:20 Sveinung Rotevatn, Bellona
09:20 - 09:30 Kari Sofie Bjørnsen, Conservative Party
09:30 - 09:40 Bjørn Moen, VA and VVS manufacturers
09:50 - 10:00 Panel debate
10:00 - 10:30 Break/mingling
10:30 - 10:45 “From product data to competitiveness and growth” - Tommy Ringnes, Korsbakken Bad
10:45 - 11:00 Does it pay to show where you come from? - Anne-Marie Brady, Made in Norway
11:00 - 11:30 am
11:30 - 12:15 Lunch/Mixing
Program
12:15 - 12:30 - Focus on sick leave - Mads Kaggestad
12:30 - 12:45 Customer case 3
12:45 - 1:00 PM
13:00 - 13:30 "From product data to business benefit - how we use PIM and feed® in practice" - CG Hansson, Nordic Waterproofing
13:30 - 14:00 Break/Mixing
14:00 - 14:15 pm
14:15 - 14:30 Research shows that clear national associations can significantly increase sales, Magne Supphellen, NHH
14:30 - 14:45 pm
14:45 - 15:00 pm
15:00 - 16:00 Mingling
Is it worth showing where you come from?
Norway has a strong international reputation, and is associated with values such as trust, quality and responsibility. Can Norwegian companies capitalize on Norway's good reputation?
Norway has a strong international reputation. We are perceived as a stable society, a pioneer in sustainability and trustworthy. These are some of the positive associations many international markets have with Norway – associations that Norwegian companies can actively use to build strong, authentic brands and create commercial value, both at home and abroad.
In general, companies originating in countries with a strong and positive reputation have a significant competitive advantage. When origin is associated with values such as trust, quality and responsibility, this can be an effective tool for differentiation and positioning in the market. The key question is how companies can take ownership of such associations and integrate them as real value in their branding and marketing strategies.
In this post, we take a closer look at why origin is increasingly important – and how Norwegian companies can leverage the value of Norwegian origin in a strategic and credible way. You will also meet companies that have adopted the origin mark, and hear why they chose to do so, and what effect it has had on their positioning and competitiveness.
Anne Marie Brady has 25 years of strategic and operational experience from Norwegian and international business, with high expertise in branding and management. Previously, she has led, among other things, the modernization of the Posten brand and the launch of Bring as the Posten Group's international B2B brand. Before joining Innovation Norway as Director of Strategic Positioning with responsibility for, among other things, Made in Norway, she led the Scandinavian Design Group (SDG). There she also served as a strategic advisor, including for the Brand Norway project and the strategic development of the precursor to Business Norway, The Explorer.
From product data to competitiveness and growth
What happens when you go from unstructured product data to full control?
For us, it wasn't just about choosing a new system, it was about laying the foundation for further growth. We saw early on that a lack of structure in product data creates friction throughout the value chain: from purchasing and logistics to sales, marketing and customer experience.
In this talk, we share why we chose PIM as a strategic driver, what we wanted to solve – and how structure in product data can actually become a competitive advantage.
It is a story about how better structure leads to better flow, stronger collaboration and increased growth potential.
Korsbakken Bad AS is a Norwegian, family-owned supplier of bathroom and kitchen products. The company was established in 1976 and has developed into a significant player in the Norwegian bathroom interior design market, with a focus on quality, design and functionality.
The business offers a wide range of products, including bathroom furniture, shower solutions, taps, bathtubs and toilets. The products are distributed mainly through specialist retailers, and the company emphasizes working closely with plumbers and retailers rather than selling directly to end customers.
Korsbakken Bad has built a strong market position in Norway over time. In recent years, the company has invested in digitalization, new products and improved customer experience. Among other things, they have developed digital solutions and showroom concepts that make it easier for customers to plan and implement bathroom projects.
In 2026, the company marks its 50th anniversary, emphasizing a long history characterized by continuous development and innovation in the plumbing industry.
Tommy Ringnes (born 1978) is the CEO of Korsbakken Bad. He took up the position in October 2022 after having been associated with the company for several years, including as Chairman of the Board. Ringnes has a broad commercial background from Scandic Hotels, Telia and Telemark Kildevann, where he has held various management and sales roles. This experience has been central to the work of further developing Korsbakken Bad as a modern and competitive player. As CEO, he has had a particular focus on innovation, digitalization and streamlining the company's operations. Under his leadership, the company has achieved growth, including through the development of new product lines and improved digital solutions for both retailers and customers.
Ringnes also emphasizes strengthening relationships with trade and partners, and making it easier for customers to realize bathroom projects. His goal is to continue the company's tradition of quality while adapting the business to new demands and trends in the market.