Press release Korsbakken Bad
Korsbakken Bad with feed PIM from iSYS – digital foundation for both chain collaboration and new website
Over time, Korsbakken Bad has worked systematically on digitizing product data – and through the implementation of feed PIM, an industry-specific PIM system, has laid a solid foundation for both chain integration and a new web solution. The solution is now set up in full feed-to-feed integration with both Rørkjøp and Konekta, and is also integrated with NOBB – making enriched product information available to even more customers and project participants.
"feed PIM has been an important tool for us for a long time, and is now the foundation for both our new website, www.korsbakken.no , and for the collaboration with chains and retailers. We want to be a modern and efficient partner in the industry, and this is a big step in the right direction", says Tommy Ringnes, general manager of Korsbakken Bad.
Pictured: Tommy Ringnes, general manager of Korsbakken Bad. Photo: Bjørn Laberg, VVS Aktuel
Seamless information flow – without manual effort
feed PIM is a PIM (Product Information Management) system that enables suppliers to structure and enrich product data – and automatically send this to chains, retailers and industry platforms. The information includes product names, descriptions, images, dimensions, documentation and certifications. Everything is updated continuously – without any manual handling.
"This is a solution that makes everyday life easier for our retailers. When a supplier like Korsbakken Bad connects with full feed integration, it provides a better data basis, fewer errors and more time to focus on the customers," says Frank Olsen, CEO of Rørkjøp.
"Good structure of product data is crucial, and this integration saves both time and resources for our members. We greatly appreciate that Korsbakken Bad takes this seriously and invests in solutions that benefit the entire value chain", says Line Ekroll Dyb, CEO of Konekta.
Pictured: Frank Olsen, CEO of Rørkjøp and Line Ekroll Dyb, CEO of Konekta (VVS Aktuelt)
Connected to the entire industry – including NOBB
Through feed PIM, product data from Korsbakken Bad is also delivered directly to NOBB. This makes the information available to even more customers and project stakeholders.
"Korsbakken Bad is a good example of a supplier that has thought holistically about product data. feed PIM is now the backbone of both their web solution, partner integrations and connection to NOBB – and it creates value all the way from manufacturer to end customer", says Petter Engebretsen, Sales and Marketing Manager at ISYS.
Ready for further rollout
The feed2feed integration is now active against both Rørkjøp and Konekta, and Korsbakken Bad plans further rollout against more partners into 2026.
"We are now building a system that will scale with our growth. Good basic data, automated information flow and close collaboration with chains within the specialist trade are absolutely crucial for future success," concludes Ringnes.
For further information, please contact:
Tommy Ringnes
Managing Director, Korsbakken Bad AS
t.ringnes@korsbakken.no | 📞 +47 99532339
