SCA chooses feed as new PIM solution
Sundsvall, SwedenSCA has chosen feed as its new solution for product information management (PIM).
With feed as a platform, the group gets a modern and future-oriented tool for collecting, structuring and distributing product data across business areas and digital channels.
The choice of feed is part of SCA's long-term commitment to digitalization and efficiency, where high quality data and agile work processes are central.
A common PIM platform provides better control over product information and facilitates more consistent communication both internally and externally.
One of Europe's leading forest industry groups
SCA is an international industrial group with roots in Sweden and a business that covers the entire value chain from forestry to finished products. With around 2.7 million hectares of forest, SCA is Europe's largest private forest owner, and sustainable management of forest resources is the foundation of the group's business model.
The company operates in several business areas, including forest, wood products, pulp, packaging paper and renewable energy. The products are used in everything from construction and packaging to hygiene, printing and energy, and SCA is an important supplier to both Nordic and international markets.
In 2024, SCA had a turnover of around 20 billion Swedish kronor. In recent years, the group has made significant investments in both industry, sustainability measures and digital development to strengthen its competitiveness in a global market.
Sustainability that creates value
At SCA, sustainability is more than a goal, it is an obvious part of everything we do.
From the forest to the finished product, we take care of the entire tree and make sure that every fiber is used in the best way.
We care for nature with care, strengthen biodiversity and develop solutions that make a real difference to the climate.
Our driving force is to create value that grows over time, for people, communities and future generations.
More structure, better quality
With feed as a PIM solution, SCA has a single source for product data. The solution makes it possible to collect information from different systems, ensure high data quality, and simplify the maintenance of product information over time.
A central PIM platform also provides better support for marketing, sales and customer dialogue, by ensuring that correct and up-to-date information is available where it is needed – when it is needed. This is especially important for a group with broad product portfolios and many markets.
Support for Nordic market needs
As part of the implementation, feed will also be used to distribute product data to Norwegian and Swedish industry databases. This contributes to a more efficient flow of information to customers, trading partners and digital marketplaces, and reduces manual work related to maintaining product information.
Automated and structured data sharing is an important step in meeting increasing demands for precision, traceability and standardization in the market.
Ready for further digital development
The choice of feed gives SCA a flexible and scalable platform that can be further developed in line with the group's needs. With better control over product data, both internal processes and the external visibility of SCA's products are strengthened.
The investment in a new PIM solution is a clear signal that SCA is continuing to focus on digital maturity, effective collaboration and quality at all levels – from the forest to the end customer.
Read about SCA here: https://www.sca.com/sv/
