How do you go from large amounts of product data to actual business value?

Nordic Waterproofing is a leading player in products and solutions for the protection of buildings and structures in the Nordic region and Europe. Through the brands Mataki and Trebolit, the company sells products and solutions to both the Norwegian and Swedish markets. With a wide product range, several brands and distribution through various channels, high demands are placed on the structure, quality and accessibility of the product data.

CG Hanson has worked closely with digitalization, product information and efficient work processes at Nordic Waterproofing for several years. He has broad experience in how structured product data can be used strategically to create better flow internally, higher quality to the market and more efficient processes across systems, departments and markets.

In this post, he shares how Nordic Waterproofing works with PIM and feed® to handle large amounts of product data in a smarter and more scalable way. As demands for product information, documentation and environmental data increase, structured and accessible product data is becoming increasingly important — both internally and to customers, partners and digital sales channels.

You will gain insight into how Nordic Waterproofing:

• collects and structures product data from multiple sources

• ensures quality and consistency of information

• distributes product data effectively to various markets and channels

• simplifies work processes and reduces manual work

• uses product data as a tool for better customer experiences and increased competitiveness

The post provides a concrete and practical insight into how modern product data work can contribute to both efficiency, better collaboration and increased business value in a complex and data-driven everyday life.