Kenneth Huse Halvorsen shares the story of how Lekekassen AS has grown from an entrepreneur-run online store to become one of Norway's largest players in online toy retail. With strong growth, high pace and an uncompromising focus on customer experience, the company has built a culture and DNA that they will now continue into the next phase.

In this post, you will get an honest insight into the journey from manual warehouse processes with printing picking lists and paper routines — to full digitalization with InStock WMS. Why was the change necessary? How do you implement a technology shift in the midst of growth and peak season? And was iSYS perhaps a little too aggressive in the sales meetings when we guaranteed delivery by the deadline — or is it simply about delivering on what you promise?

Kenneth shares experiences, goals and concrete reflections on technology, logistics and scaling in a business that will continue to grow without losing the entrepreneurial spirit that created its success.