What happens when you go from unstructured product data to full control?

For us, it wasn't just about choosing a new system, it was about laying the foundation for further growth. We saw early on that a lack of structure in product data creates friction throughout the value chain: from purchasing and logistics to sales, marketing and customer experience.

In this talk, we share why we chose PIM as a strategic driver, what we wanted to solve – and how structure in product data can actually become a competitive advantage.

It is a story about how better structure leads to better flow, stronger collaboration and increased growth potential.

Korsbakken Bad AS is a Norwegian, family-owned supplier of bathroom and kitchen products. The company was established in 1976 and has developed into a significant player in the Norwegian bathroom interior design market, with a focus on quality, design and functionality.

The business offers a wide range of products, including bathroom furniture, shower solutions, taps, bathtubs and toilets. The products are distributed mainly through specialist retailers, and the company emphasizes working closely with plumbers and retailers rather than selling directly to end customers.

Korsbakken Bad has built a strong market position in Norway over time. In recent years, the company has invested in digitalization, new products and improved customer experience. Among other things, they have developed digital solutions and showroom concepts that make it easier for customers to plan and implement bathroom projects.

In 2026, the company marks its 50th anniversary, emphasizing a long history characterized by continuous development and innovation in the plumbing industry.

Tommy Ringnes (born 1978) is the CEO of Korsbakken Bad. He took up the position in October 2022 after having been associated with the company for several years, including as Chairman of the Board. Ringnes has a broad commercial background from Scandic Hotels, Telia and Telemark Kildevann, where he has held various management and sales roles. This experience has been central to the work of further developing Korsbakken Bad as a modern and competitive player. As CEO, he has had a particular focus on innovation, digitalization and streamlining the company's operations. Under his leadership, the company has achieved growth, including through the development of new product lines and improved digital solutions for both retailers and customers.

Ringnes also emphasizes strengthening relationships with specialist retailers and partners, as well as making it easier for customers to realize bathroom projects. His goal is to continue the company's tradition of quality while adapting the business to new demands and trends in the market.