Astrup AS chooses feed PIM – strengthens product data and efficiency

Astrup AS, one of Norway's most recognized trading houses within metals and plastics, is now taking a new digital step.

With a history dating back to 1857, the company has long been a key player in Norwegian industry. Now Astrup is investing in better control over product information through feed PIM.

Better structure and faster launches
Astrup handles an extensive range with high demands on correct and updated product information.

By implementing feed PIM, the company gains a unified platform where all product data is maintained once and reused across all channels. The result is faster and more secure publishing of new products online and in sales channels.

Automated production of catalogs and documents
With feed PIM, Astrup can automate the process of generating technical documentation, product sheets and printed catalogs.

This ensures high quality content and reduces the time previously spent on manual tasks.

Ensures accurate information for customers and partners
Both sellers, customers and partners will in future have access to more accurate and uniform product information.

Updates are made in one place and automatically reflected in all marketing channels.

Astrup AS combines its long experience in the industry with modern technology.

The choice of feed pim will help strengthen the company's competitiveness, increase efficiency in everyday work and make it even easier for customers to make the right decisions.

Read more about Astrup here https://astrup.no/