Apini AS adopts feed PIM for precise product information and faster launches
Apini is a dynamic distribution partner and incubator for global health and beauty brands.
The company offers international brands services within logistics, distribution and branding, and has over 18 years of industry experience.
The portfolio includes Burt's Bees, COSRX, Isntree, Mamonde, Beplain and Skin1004, while customers include leading players such as Lyko, Vita, Matas, Kicks, Fredrik & Louisa, Bli Vakker, pharmacy chains and many more.
The purpose of feed PIM
apini introduces feed pim as a common source for all product information.
The solution will reduce manual work, ensure data quality and provide faster publishing across channels.
Expected effects
Fast product launch with updated and consistent product data.
Higher data quality in online stores, dealer portals and sales materials on their product database.
Automatic generation of technical documents and product sheets from a single source.
Efficient production of printed catalogs with correct and structured content.
Less duplication of work through central enrichment of product data that is synchronized to all channels.
With feed pim, apini gets a robust workflow from collecting and enriching product data to publishing in digital and printed spaces.
This will strengthen collaboration with retailers, provide faster time-to-market for new products and make it easier for end customers to make informed choices.
Read more about apini here apini.no
