Why you should choose a dedicated PIM solution
The article is written by Johannes Heimtun, Customer Success Manager feed PIM
Many e-commerce platforms today come with a “PIM module” that allows you to manage products directly in your store. It may seem convenient – all in one place, easy to use, and integrated into the system you already have.
What may look like a full-fledged PIM solution turns out to be a limited product database – built to only display products in one channel, not to manage them across the entire organization.
A built-in PIM function solves only the most basic needs:
You can enter the name, price, stock and description.
The products are displayed in the online store.
You can update individual products directly on the platform.
This works well in the beginning – as long as you have few products, one language and one sales channel.
As the range grows, the number of suppliers increases, and the demands for structured data increase, the system quickly becomes a bottleneck .
The effect of this can be that you end up with duplicate data, manual errors, and time-consuming routines to keep everything up to date.
The built-in solution is designed for presentation , not product information management .
A dedicated PIM solution, like feed® PIM, will give you control, quality, and scalability – laying the foundation for growth, automation, and professional product information management.
A PIM solution should be built as a centralized information hub . It will be the source of truth for all product data, serving any channel – regardless of format, language or market.
The data model is dynamic, extensible with unlimited attributes and relationships.
Multi-dimensional structure that allows you to support multiple taxonomies / categorization of products, examples of which include ETIM, GS1 and other industry standard hierarchies.
Insight and validation for data quality is essential to maintaining a high standard in the market, and meeting the various data requirements that are set - whether those requirements are set internally or externally by other channels and sources.
feed® PIM gives you built-in mechanisms for data governance – that is, control over who owns, changes and distributes data.
This is something that is lacking in the built-in PIM solutions, which only function as simple forms in the database.
Gain progress and control with the right tools:
Generating reports
Track changes over time
Ensure compliance with industry standards
Detect duplicates, missing fields, and misformatted data
As a business grows, the amount of data and the number of integrations will increase.
Conclusion: Choose a solution that grows with you
Building your business on an embedded PIM is like building a house on temporary foundations. It works – until you grow.
feed® PIM, on the other hand, is designed to grow with you.
It helps you build a future-oriented, data-driven organization – where product information flows seamlessly between systems, channels and markets.
In short:
The built-in solution helps you get started.
A dedicated PIM helps you move forward!
Johannes Heimtun, Customer Success Manager feed PIM
Feel free to contact me for a chat about PIM!
