Hunton Fiber chooses feed as its new PIM solution
Hunton Fiber AS, one of the Nordic countries' leading manufacturers of wood fiber-based building materials, has chosen feed as its new product information management (PIM) solution. With feed, Hunton will ensure efficient collection, structuring and distribution of product data across markets, channels and languages.
– We wanted a flexible and future-oriented solution
“Good quality product data is absolutely crucial for us, both internally and in meetings with our customers,” says Arne Sunde, at Hunton Fiber AS. “We wanted a PIM solution that gives us control, overview and efficient flow of information — while being easy to use for the entire organization. feed delivers on all counts.”
The choice of feed is part of Hunton's strategy to strengthen the digitalization of sales and marketing, and make product information more easily accessible to its own employees, partners and customers.
Better customer journey and less duplication of work
With the feed, Hunton has one central source for all product information, which contributes to more consistent data across websites, industry databases, catalogs and other sales and marketing materials. This reduces the risk of errors, simplifies maintenance and ensures that updates quickly reach all relevant channels.
“Feed gives us the opportunity to work smarter with product data, reduce manual work and ensure that our customers always have access to correct and up-to-date information. This strengthens both internal efficiency and the experience for our customers,” continues Sunde.
About Hunton Fiber
Hunton Fiber AS is a leading Norwegian manufacturer of wood fiber-based building materials, with a proud history dating back to 1889. The company has put sustainability at the forefront of both product development and production processes, offering solutions that contribute to energy-efficient buildings with a low climate footprint. Hunton's insulation products are primarily produced from spruce wood chips, a natural and renewable raw material sourced from Norwegian and Nordic forestry.
Production is carried out with a focus on locally sourced raw materials, low energy consumption and a high degree of recycling, and the factory in Gjøvik is one of Europe's most modern facilities for wood fiber-based insulation. With the goal of making it easier to build sustainably, Hunton delivers products that combine environmental considerations with high technical quality — for both small and large construction projects throughout the Nordic region.
A solution tailored for manufacturers and distributors
feed is developed specifically for manufacturers, wholesalers and distributors who need to collect product data from many sources, structure it in a good way and distribute it to various systems and channels.
“We are very pleased that Hunton has chosen feed,” says Petter Engebretsen, head of sales and marketing at iSYS, the company behind feed. “Hunton is an exciting company with clear ambitions in sustainability and digitalization, and we look forward to helping them achieve their goals.”
Read more on their website here https://www.hunton.no/
