Impecta Fröhandel chooses feed® PIM
Impecta Fröhandel AB, a leading supplier of quality seeds to garden enthusiasts in the Nordic region, has signed an agreement for feed® PIM as its new product information management (PIM) solution.
With this initiative, Impecta Fröhandel is taking a strategic step to strengthen its digital presence and streamline the distribution of product data.
About the companies
Impecta Fröhandel AB celebrates its 50th anniversary this year, and has been supplying a wide range of flower and vegetable seeds to both consumers and garden centres throughout the Nordic region since 1975. For about 15 years, the company has also supplied garden centres. Impecta is known for its high quality, sustainable products and a strong online position – with a digital presence since 1997.
feed® PIM is a flexible SaaS solution for product information management used by both large corporations and medium-sized businesses. The solution collects all product data – texts, images, documents – in one user-friendly system, and streamlines distribution to online stores, databases and customer channels.
Why did Impecta choose Fröhandel feed® PIM?
Centralized management of product data
All product information is now collected in one system – including multilingual descriptions, images, documents and relationships between products. This gives full control over data quality and consistency.
Effective distribution in multiple channels
Once the product data is edited, it can be easily distributed to online stores, garden portals and even printed catalogs. Through the " feed to feed " function, data can also be easily shared between sister companies in the group that have their own feed installations. The automation reduces manual errors and ensures that all channels always have up-to-date information.
Scalable and user-friendly solution
With one solution – regardless of the size of the business – Impecta Fröhandel gets the same powerful functionality as larger players, without additional complexity or costs.
Fast implementation and high quality
Thanks to feed®'s excellent migration tools, which support Excel/CSV import and API integration, Impecta Fröhandel can quickly migrate existing data – and establish efficient workflows for maintaining product information.
What does this mean for Impecta Fröhandel and its customers?
Faster time to launch : With automated distribution, new products can be quickly published online – in time for peak growing and planting seasons.
Better data quality : Errors and inconsistencies in product data are significantly reduced, leading to fewer customer inquiries and lower return rates.
More efficient operations : Marketing and sales teams can spend more time on content and customer experience, and less time on manual data processing.
The future with feed® PIM
By choosing feed® as a PIM platform, Impecta Fröhandel is laying the foundation for further digital growth and a stronger market position.
Automation, high data quality and effective marketing give the company a solid competitive advantage in the gardening industry.
More Swedish companies choose feed® PIM
With Impecta Fröhandel AB as a new customer, feed® PIM strengthens its position in the Swedish market.
The user-friendly and efficient PIM solution is now being used by an increasing number of Swedish businesses that want better control over product data and faster distribution to digital channels. feed®'s growing user base in Sweden confirms the need for a flexible and scalable solution that meets the needs of both small and large players in modern product information management.
Read more about Impecta Fröhandel here https://www.impecta.se/
