NOHA has chosen feed® as its new PIM solution
We are proud to welcome NOHA as a new customer and user of feed® PIM. A company with over 100 years of history is now taking an important digital step to ensure efficient handling and distribution of product information across all its channels.
About NOHA
NOHA was established in 1924 and has since developed into a globally recognized manufacturer of fire hose reels and Norway's largest supplier of firefighting equipment. NOHA helps save lives and assets by providing the equipment, service and training needed to handle the first critical minutes after an unforeseen incident — until professional help arrives.
With its own factory in Norway, a nationwide service organization and customers in Norway, Europe, Asia and the Middle East, NOHA sets uncompromising standards for quality at every level. It also requires that product information meet the same high standards.
Why feed® PIM?
For a business that supplies everything from fire drums and hand extinguishers to service and training activities, structured product data is essential. Products must be easily accessible to customers via websites and online stores, while technical documentation, certifications and service data must be correct and up-to-date at all times.
With feed® PIM, NOHA gets one central platform to:
Collect all product data, images, documents and relationships between products
Enrich and quality-assured product information in multiple languages
Distribute data automatically to websites, online stores and other channels
Integrate seamlessly with ERP and other business systems
Make product information ready for AI-powered search and agentic commerce
A good starting point for further growth
NOHA is another example of a solid Norwegian industrial company that sees the value of investing in master data as a foundation for digital growth. With feed® PIM, NOHA facilitates faster time-to-market, better customer experiences and a more efficient workday for everyone who works with product information — from product managers to marketing departments and customer service centers.
We at iSYS are looking forward to the collaboration with NOHA, and look forward to contributing to the journey ahead.
Welcome as a customer, NOHA! 👋
