Your new online store can go live in parallel. The old one won't notice anything.
Many of our customers are now moving from outdated online stores and home-built solutions to modern platforms like Shopify.
It is often surprisingly easy, because the product data is already ready in feed PIM and can be sent to as many channels as you like.
Platform switching has a reputation it doesn't deserve
Most people who have switched online stores have a horror story to tell. It involves months of migration, products getting lost along the way, a launch that is postponed twice, and a weekend where the entire organization sits around and adjusts prices by hand.
That's why many people stay on platforms they've essentially outgrown. The solution is cumbersome and expensive to maintain, but the alternative seems even worse.
It doesn't have to be like that.
The secret is that the product data doesn't live in the online store
When your product information is in Feed PIM, your online store is just one of many channels. Descriptions, images, features, categories, and translations are managed in one place and sent out wherever they need to be.
This means that a new online store is just a new channel. You connect it and it is populated with the same content as the old one. There is no need to migrate or export and import spreadsheets and hope for the best.
Run old and new side by side
feed PIM has no limit on the number of channels, so you can build your new Shopify store at your leisure while your old one continues to sell as before:
The old store will receive updates as usual.
The new store is populated with the same data, adapted to Shopify's structure.
You test, adjust and refine without time pressure.
Once the new solution is ready, you decide when it will take over. It could be in a week, a month, or after the Christmas sale. You can shut down the old store whenever it suits you.
breeze ties the rest together
An online store consists of more than product texts. Orders, stock status, prices and customers must flow between the online store, the ERP system and the warehouse. This is what breeze, our integration platform, takes care of.
The integrations are built once in breeze, not anew every time you change frontend. When you change online store, you connect the new one into the same system, while ERP and inventory continue as before.
From home-made to modern – in one easy move
That's why we're seeing so many of our customers now taking the plunge. Home-built solutions and aging platforms are being replaced by modern, flexible tools like Shopify, and many say it's been easier than they feared.
The hard work of tidy product data and stable integrations has already been done. What remains is the fun part: building a better customer experience.
Ready to switch?
We work with Shopify partners throughout the Nordics and are happy to help you find the right path from where you are today.
👉 Get in touch for a no-obligation chat about how feed PIM and breeze can make your next platform switch a breeze.
